Facebook has been caught red handed...again.
What's up, everybody? It's Sweet Deat back with another episode!
Our good friend Zuckerberg is in the news again today, and big surprise, it's for manipulation of data.
Facebook has allegedly been doctoring data for its Advertiser, so that means you and me that like to advertise our music and maybe boost a post or something like that, the information that we're getting back from Facebook saying it reached this many people and this many people engage, etcetera. Likely has been skewed to some degree. They first became aware of the problem in 2017, but basically buried it according to the article that I have listed in the comments below, and decided not to do anything about it or do any sort of correction, like getting rid of inactive profiles and stuff to make sure that they're measuring tactics were in fact honest, because they felt that it might affect revenue in a big way, according to the article attached, there's a lot of back and forth as to whether this accusation is actually true, but it's not the first time they've been accused of this. How much has been inflated potentially? Well, the lawsuit showed some metrics up to 900% inflated.
For someone who's ran a lot of ads on Facebook, I know it's really hard to really get to that target audience that you want, and when you're getting data that's coming back to you, it's inflated or incorrect, it just makes you wanna just pull the whole up and throw it away, except for the fact they've got 80% of the world on Facebook, so I guess I'll have to stick around, but that's it.