Facebook vs. YouTube and the Fight for Music Videos

What's up people? There's a war going on between YouTube and Facebook. Do you wanna know what's going on? I'll tell you about it right now, let's go.

Let's talk about Facebook versus YouTube.

Facebook has started something very interesting in the last few weeks, they are unveiling their brand new music video program, this new program is going to provide a lot of incentives for creatives to exclusively release their content on their platform rather than say YouTube's, it's definitely a boost for Facebook Watch as they hope to lure bigger audiences in, and it's definitely a direct shot at YouTube who owns roughly over 50% of the market share in this particular avenue. This brand new feature is asking people who have artist pages to switch over to this new platform by August first, the idea is that whenever you upload something to your hub or maybe you say you have a record label that distributes like a video or something, it will automatically sync to your Facebook page. This whole move is basically moved around Facebook trying to strike better distribution deals than currently what YouTube has to offer, which means better payouts for you and me, there's been rumblings that Facebook has been looking to negotiate better deals for a while, because a lot of people within the industry are unhappy with how YouTube's payouts are going, music videos are essential to YouTube's audience, actually, according to this article, which I will have linked in the comics below, it's actually the top 10 videos it's ever been viewed on YouTube. All of them are music videos. All this says to me is it a competitive market, is a good market, if people are out doing themselves and paying slightly more each time, it's just going to result in more money coming back to artist and less to people that don't deserve it.

Obviously, a lot of people put the same content on both Facebook and YouTube, so you might ask “why is this even a big deal to begin with?” Well, I'm so glad you did. That first 24 to 48 hours to up to seven days is absolutely crucial, and anyone knowing the business would know that that exclusive moment of releasing that material is totally worth fighting for, just think of a major artist releasing a brand new music video, like Justin Bieber or something, he drops a video and everybody goes to Facebook to look at it, instead of YouTube, that will get people fighting over how much they're willing to pay artists to basically bring their content to them specifically first, I wouldn't be surprised. Long term, if you start seeing even more social networks competing for exclusivity with artists because they know that their views are so huge, which basically means advertisers wanting to get their hands on having their product before and after the videos that are being released, which makes the artists work then even more valuable. So far, I haven't read anything online at Facebook has printed themselves saying that what the New Deal is, but saying that they're already going to start this program, which means they have a deal in place, and it's only a matter of time before we figure out what it is depending on what kind of deal this is and how far better it is than say, YouTube deal, this could be a monumental shift in where people prioritize placing their content. As I said before, competition in the marketplace is a good thing, and I love the fact that these social networks are now really trying to fight with each other about who has the better deal, so the artist prioritized their platform better. It's a winwin for us. As more information is released on this, I will definitely let you know.

If you'd like to leave a comment below, tell me, got a topic you want me to cover, tell me if you’re having a good day, tell me.

But until next time, I'm Sweet Deat, thanks for stopping by and I look forward to seeing you soon.

Previous
Previous

21st Century Musician Episode 3: Virtual Shows

Next
Next

Save Our Stages (and the facts you needs to know.)